In October 2020, I was honored to be featured in Authority Magazine’s Female Disruptors Series, where I shared my journey of building multiple businesses, navigating the online coaching space, and redefining how women approach business success. This feature was more than just a recognition—it was a moment to highlight what truly sets me apart in an industry that often follows the same script.

If you’ve ever felt like business coaching is full of recycled strategies and copy-paste methods that don’t speak to your unique vision, you’re not alone. That’s exactly what I set out to disrupt.

How I’m Disrupting the Coaching Industry

Most coaches sell the how before uncovering the why. But I’ve always believed that your why is what drives true success. Without it, even the best strategies will fall flat.

When I first entered the coaching space, I quickly realized that many business coaches were repeating the same tactics, often without real-world business experience. They were teaching formulas but missing the depth—the mindset, the strategy, the resilience required to build something real.

So I did things differently. I built my coaching framework on:
✔ Lived experience—four businesses built from scratch, not just theoretical knowledge.
✔ Authenticity over trends—helping clients develop businesses that feel aligned, not just profitable.
✔ The power of why—guiding women to tap into their deeper purpose before executing strategies.

Lessons Learned From My Early Mistakes

One of my most valuable lessons came from launching my first course, Petals to Profit. I poured weeks into creating a program packed with value—only for it to flop. I was devastated. But instead of quitting, I hired a mentor, refined my approach, and learned how to launch strategically. That failure became the foundation for my success in coaching today.

The Three Best Pieces of Advice I’ve Ever Received

💡 Give time, time. We’re so quick to want results, but true success requires patience and persistence.
💡 Your greatest differentiator is you. No one else has your story, your voice, or your perspective—use that as your business superpower.
💡 I am worthy because I am. Worth is not something you earn through achievements; it’s something you already possess.

What’s Next?

Since this feature, I’ve expanded my mission to help ambitious women build businesses in alignment with their energy and values. Whether it’s through my signature group coaching program like The Expansion Experience or my free masterclass Illuminated Self, my goal remains the same: to help you step into your power and create a business and life you love.

➡ Read the full feature on Authority Magazine: Female Disruptors: Franceska McCaughan On The Three Things You Need To Shake Up Your Industry

➡ Want to work with me? Explore my latest programs here.